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| Brendon Payne |
Community newspapers are always looking for content. Forget the
big guys — they will likely ignore your submission. Look for small,
local papers who NEED content that covers your area.
It's
true; pictures say a thousand words. Send the paper a decent quality
picture of your officers' installation, winners of a club speaking
contest, or just simply a picture of your members networking. Here's the
trick — you have to do their work for them. Make sure you send the
photo with a "cutline" — that's newspaper jargon for the BRIEF photo
description. Identify everyone in the photos "left to right" (L-R),
along with their company affiliation or position in the club.
Get chummy
with reporters, editors or others at these publications. Don't waste
your time with lengthy 2-3 page news releases. No one cares, especially
busy newspaper writers. Picture submissions with a VERY SHORT cutline
will be more effective.
Brendon Payne
Vice President Public Relations
Northwest Tarrant Toastmasters
