2. Replace obsolete collateral. Start with your club’s guest packet, so prospects get the right impression of Toastmasters. You can find free materials on TI’s site. You can also start using the rebranded PowerPoint slides accessible in the brand portal. (Contact me for examples of a few “rebranded” educational modules.)
3. Replace obsolete meeting room items. If your club can afford it, purchase a new banner and lectern. When they arrive, have a special event. Ask members to recommit to the 10 Toastmaster’s promises. Discuss rebranding and how members can support it.
These steps will show a commitment
to rebranding, but making your club a place where leaders are made requires applying
more than a color palette. All members must see that they have contributions to
make—and make them swiftly and confidently. They should follow a plan to
achieve at least one educational goal every 18 months. Officers should be well trained
and implementing what they know. If all that occurs, personal growth is
inevitable, the benefits of Toastmasters become obvious, and the club has little
trouble achieving its Distinguished Club Program (DCP) goals.
You and your club can also be leaders
by marketing Toastmasters. Encourage your club to engage in a membership
building campaign. Add fuel to that fire by having a Speechcraft
program and an Open House. Attend the next marketing workshop
and learn more about marketing via D25’s marketing
section.
Our district will succeed if our clubs
and members succeed. Consider this twist on President Kennedy’s famous call to
action: Ask not what your district, division or area can do for you, but what
you can do for your area, division and district! There are many ways for you
and your club to be leaders. Don’t wait for cues from others; get started on the
path to leadership today. Your fellow Toastmasters are counting on you!
Dean Lampman
Lt. Governor Marketing
