Thursday, September 13, 2012

15 Strategies to Gain and Retain Members

Editor's note: This was written before the social media craze. Even if your club posts in Facebook, Meet Up and Twitter, these other methods are tried and true.
 
 1. Great Meetings: A dynamic meeting is a club’s best sales tool. Great meetings don’t just happen; they require careful planning and an agenda. If you do nothing else, do this.

2. Meeting Location: Confirm if your meeting place is big enough, has good parking, easy access, low noise and other amenities. Quality location = pride in club.

3. Attitude: Everyone’s responsibility. Members will gain more benefits from an active, healthy club. Member understanding and buy-in.

 4.Plan for Visitors: Be prepared before they visit. Have new member kits handy; assign a mentor right away, if they join; schedule them for roles; and recognize guests and ask for their comments. Have a plan and consistently implement it.

 5.Invite Guests: For special occasions: speech contests, club fund-raisers, etc. People want to be asked – ask them.

 6. Short Pitch: Have a one to two minute verbal pitch/testimony that you can give someone on how Toastmasters has benefited you. Make it personal.

7. Fliers: See Toastmasters catalog for a great selection or make your own. Post them.

8. Club Newsletters: Circulate to all club members, guests, and prospective members – it can be in print, electronic, one page or multiple, but simpler is better. Hit the highlights and showcase your members’ successes and membership benefits.

9. Club Web site: Link to the District and International Web sites. Relevancy and current, accurate information.

10. Signs: Order “Toastmasters Meets Here” signs. Post them.

11. Newspaper Notices: Place club information in calendars of events. Free!

12. Local Access TV: Have community happenings notices. Also free!

13. Open Houses: Host a club open house and invite guests. Demonstrate results of Toastmasters program.

14. Community Involvement: Volunteer to evaluate or coach city hall meetings or to judge local high school/college speech contests; staff a Toastmasters information booth at a community festival; or host an open house for local business leaders. Exposure to Toastmasters.

15. Membership Contests: Toastmasters has several pre-developed programs, or create your own. Have incentives and create friendly competition. Make it fun.

taken from an article by:
David McCallister, DTM
October 2007, Voices District 25 Newsletter